Bollywood superstar Shah Rukh Khan’s production banner Red Chillies Entertainments Pvt Ltd has for the second time tied up with WD, a Western Digital data storage company. This occasion, their alliance is for “Dilwale”. As part of the association, WD supported the making of the Rohit Shetty directorial by providing storage technology solutions on which the entire movie was stored and edited. The makers of the film arranged WD’s storage solutions on site to protected thorough shoot footage and in the studio during post-production for heavy duty applications like editing and saving world class unique effects.
“It’s great to partner with Red Chillies once again.
This demonstrates its trust in using our storage solutions to create and secure its high-investment movies. Indian cinema has made great progress and now relies upon the latest production techniques and splendid VFX technology,” Khalid Wani, director, Content Solutions Business, India, Middle East and Africa, WD, said in a statement. “These advancements need to be complemented with purpose-built storage solutions that ensure capacity, reliability and efficiency,” Wani added. The two companies had previously joined hands for Shah Rukh’s 2014 film “Happy New Year”.
Meanwhile we have television rights been gained by Multi Screen Media (MSM). MSM is a subsidiary of Sony Corporation – which owns and operates the Sony Entertainment network of television channels. MSM and Red Chillies Entertainment have inked an agreement on the Rohit Shetty film. Talking about the same, NP Singh, CEO of MSM says, “Over the last 20 years that we’ve been in the industry, we’ve served some of the best cinema and general entertainment to viewers worldwide. As a network, our focus remains aligned to becoming the first choice in television and digital entertainment. Towards that end, this alliance of MSM and Red Chillies is expansive and pans a spectrum of co-produced content not only across television and digital but also films. Moreover, this partnership adds to MSM’s already extensive library of blockbuster films.”